The design of
consumer products and their packaging not only has a huge influence on
their success in the market place but also impacts on the life-cycle
financial costs of the product. Using unsuitable materials, excessive
packaging or failing to consider logistical considerations during the
design of products or the specification of packaging can have serious
negative impacts on profitability. Whilst in the past cost has been
defined simply in financial terms today companies must take account of
the external costs of logistics including material waste, climate
change, pollution etc.
taking into account both financial and environmental issues can cut BOTH
your financial costs and your carbon footprint!
Whilst the more
obvious excesses in the use of in-appropriate materials or grossly
excessive amounts of packaging materials are usually very evident (and
potentially easily eliminated), other aspects may not immediately be so
obvious and require the use of appropriate optimisation techniques to
identify them and suggest improved solutions.
is the impact of using different case designs on material usage?
There may be several case designs which might be used to hold a
given quantity of product, and just by using a different arrangement
of product within the case you might save 30% on materials cost -
and in doing so cut the quantity of packaging used by a similar
the collation quantity / case you are using maximising pallet fill?
Very often the materials costs can be reduced dramatically and the
volume utilisation on the pallet improved significantly by small
changes in specification. By doing so you can reduce the warehousing
space requirements and the number of transport movements, once again
reducing both financial costs and the environmental impact.
a given case is the card type and thickness being used appropriate
for the warehouse and transport environment? Technical guidance is
available within our software, though in practice some practical
experimentation may usually be needed. Once again cutting the grade
of card used will directly cut costs (and be green!), and will often
enable more product to be fitted onto the pallet creating a double
saving! Some of our customers have been able to remove card
packaging completely and save millions - no cardboard costs and more
product / pallet thus cutting warehousing and transport costs.
additional consideration be given to the impact of design (size and
shape) on packaging materials and costs and distribution costs at an
early stage - rather than adopting the 'usual' approach of designing
the case / packaging once the product design is complete. Sometimes
a 1mm change in product size can create a 25% saving in storage and
is designed to optimise space utilisation of cases in the warehouse, on
the pallet and on the supermarket shelf and provide users with
easy-to-use tools to identify how to cut packaging costs and optimise
the design of cases so at to meet both financial and environmental